Joined on Jul 24, 2016
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Lead generation is an amazingly complex topic, which means that there are a vast variety of books on the topic. Great lead generation ultimately comes down to having a highly optimized sales funnel and way of nurturing leads into sales. Optimizing both of these items can often come down to micro-improvements that really add up; marginal gains in lead generation can drive massive results over time.
Since there are so many lead generation books, we decided to take a look at what is out there are highlight what we consider 3 great books about lead generation. We consider these to be great books about lead generation because they highlight ways to find leads, optimize your sales funnel, and increase the amount of sales that you close.
